Back by popular demand

No rinsing required

A pearl-sized amount is all you need

Beloved by generations of British women

As used by salon professionals since the 1960's

Why Vitapointe?

  • No Rinse Required

    Apply and go. No washing out, no fuss. Vitapointe works quietly in your hair from the moment you apply it.

  • A Little Goes a Long Way

    One pearl-sized drop conditions from root to tip. A single 50ml tube lasts far longer than you'd expect.

  • Lightweight Hydration

    Soft, shiny hair. Never greasy, never sticky. The formula absorbs beautifully without weighing hair down.

Sixty years of loyalty.
One product.

"For generations, Vitapointe was the secret in the bathroom cabinet - the product hairdressers reached for, and grandmothers passed down. When it disappeared from shelves, thousands searched for it. Now it's back."

Read the Full Story
  • 60+

    Years of Heritage

  • Salon

    Professional Formula

  • UK

    Made in Britain